Blockchain and the Vision

Blockchain as it seems completely new for developing nations, makes it a light of hope that might be the key to solve certain shortcomings in the current system. As someone from a tech background and involved in marketing for a time being, I am fascinated by the innovations that can be done with this technology. However I fear that this concept can be so overwhelming that innovators might actually never use it to it’s greater advantage.

As much as Blockchain seems as an empowering technology, some consider it as a paradigm shift like the time when internet was introduced. To me, it’s a good opportunity for innovation in the existing system and maybe with the “smart contract” like system introduced in Blockchain, the automation of existing system is not that far.

From the marketing point of view, I really want it to be the introduction of new era with Blockchain so we as marketers get to be a part of this ecosystem. As for new things, it takes time and there is always a room for innovation, but it seems we need to be more open minded for it to happen.

I would really love to hear your views on Blockchain.